So I’ve just come out of a meeting, it was about my very own new website, which for the first time in 15 years I’ve decided to launch. But, I’m not happy.
Don’t get me wrong, my designer, Estelle, is great, she totally knows her stuff and Lizzie had prepared some great content and ideas too.
However, I had not prepared properly. I still had all my ideas floating around in my head and nothing on paper at all. I knew what I wanted to say but hadn’t written it down and I knew the vision I wanted to portray but hadn’t collected the images or fonts to give as examples.
I’d totally wasted this opportunity to get the job done.
Why?
Because I’m sloppy when it comes to my own copy.
I spend all my time doing client work but rarely work on my own business.
Yes, I should know better and I do, so why didn’t I make the time to do it?
It’s a common problem I see day-in-day-out.
Business owners know what they need to do to grow the business but don't have the time to plan their strategy or map out their marketing. This means they delay reaching their business goals.
Sound familiar?
Most of my clients struggle with one of two issues,
They don’t know where to begin
Or like me, they don’t or can’t find the the time to do it.
Either way, the result is the same
Less marketing leads to fewer leads resulting in less sales and ultimately business growth.
So what can you do?
Reframe the concept of marketing.
Sales and marketing aren’t mutually exclusive, so if you think that when you cut down on your marketing time and budget to get ahead, you’re actually killing potential sales, it might make you think again.
So what’s your priority?
If it’s sales, then you’re gonna need to up your marketing game.
